Working to maximise the UK's recycling rate for aluminium packaging

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Metal Matters

MetalMatters is an innovative marketing and communications campaign designed to support local authority kerbside metal packaging recycling schemes.

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Improving capture rates for metal packaging at the kerbside

Developed by the Beverage Can Makers Europe (BCME) in partnership with reprocessors Novelis Recycling and Tata Steel, and supported by the Waste & Resources Action Programme (WRAP) MetalMatters has achieved some impressive results in improving capture rates for metal packaging at the kerbside. Download a copy of the report (PDF)

A case study on a trial programme in Nuneaton & Bedworth Council can be viewed here (PDF)

Following trials in three local authority areas in 2010/11 Alupro has been asked by the funding partners to develop the MetalMatters programme, and this will form a major part of our activity in 2012.

Support for MetalMatters is an effective way for anyone in the business of metal packaging to demonstrate extended Producer Responsiblity, so we are keen to widen the support-base of the programme to include more of the producers and fillers of all types of metal packaging.

Metal Matters partners

MetalMatters has achieved impressive results, improving capture rates for metal packaging at the kerbside.

To find out more, contact us

Tel: 01527 597757

Enquiry form

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