MetalMatters is an innovative marketing and communications campaign designed to support local authority kerbside metal packaging recycling schemes
Improving capture rates for metal packaging at the kerbside
In 2012 Alupro developed six MetalMatters campaigns, four of which were completed during the year and two of which will report in early 2013. Two million households across 31 local authorities were targeted by the campaign in 2012. Each campaign has seen an increase in the volume of metal packaging in the household recycling stream.
Originally developed by the Beverage Can Makers Europe (BCME), in partnership with reprocessors Novelis Recycling and Tata Steel, and supported by the Waste & Resources Action Programme (WRAP), MetalMatters has achieved some impressive results in improving capture rates for metal packaging at the kerbside since its initial pilot programmes in 2010.
A case study on a trial programme in Nuneaton & Bedworth Council can be viewed here (PDF)
Case studies and a report on the 2012 programmes can be downloaded here
Latest News! MetalMatters has been shortlisted for in the 2013 National Recycling Awards, in the category Best Partnership Programme for Recycling.
Support for MetalMatters is an effective way for any organisation in the business of metal packaging to demonstrate extended Producer Responsiblity. We are keen to widen the support-base of the programme to include more of the producers and fillers of all types of metal packaging.
Metal Matters partners
- Industry organisations:
- Metal reprocessors:
- Foil container manufacturers: