Every Can Counts encourages Women’s Cycling Tour fans to join the Recycle Race

The Aluminium Packaging Recycling Organisation (Alupro) are inviting cycling fans to join in the ‘Recycle Race’ activity and make Every Can Count whilst cheering on elite cyclists from the world’s top teams competing in the OVO Energy Women’s Tour from 7-11 June www.womenstour.co.uk

National recycling programme, Every Can Counts is an “official partner” of the race and a lead sponsor of participating cycling team, Drops Cycling. The aim of the partnership is to deliver the recycling message to a new audience and to encourage people to recycle drinks cans when they are ‘on the go’ outside the home.

On race days, spectators are invited along to the Every Can Counts stand, in the ‘Promo Zone’ to combine their cycling and recycling skills in ‘The Recycle Race.’ This interactive game uses pedal power to move used cans around a recycling loop track. Participants can race against family and friends, with the opportunity to win prizes including a bike made from 850 recycled cans.

The game promotes the message that the drinks can you recycle today could be recycled into a new can in 60 days – or even a new racing bike – and that aluminium is endlessly recyclable.

The Every Can Counts stand will be in the promo zone at all five stages of the Women’s Tour from 7th-11 June as follows:

Stage 1: Wednesday 7th June, Daventry to Kettering, Stand at High Street, Kettering
Stage 2: Thursday 8th June, Stoke-On-Trent, Stand at Tontine Street, Stoke-on-Trent
Stage 3: Friday 9th June, Atherstone to Royal Leamington Spa, Stand at Parade, Leamington Spa
Stage 4: Saturday 10th June, Chesterfield, Stand at Market Place, Chesterfield
Stage 5: Sunday 11 June, London, Stand at Trafalgar Square, London

Every Can Counts, a programme run by Alupro, is supported by drink can manufacturers, drinks companies and the recycling industry. The programme aims to enable and encourage drinks can recycling in all environments. This includes workplaces, universities and colleges, events such as music festivals – or when watching a cycling race!

Every Can Counts has been running since 2009 and has 2,500 sites using the programme with over 13,500 collections points across the UK.

Executive Director of Alupro, Rick Hindley said: “We are really excited by our new partnerships with Drops Cycling and the Women’s Tour. Cycling is the fastest growing mass participation sport in the UK and this provides us with the opportunity to communicate our messages to a new and rapidly growing audience.  We have already taken ur cycling game to four major cycling events this year and encouraging thousands of race goers to “make their cans count” in a fun and engaging way!”

The Women’s Tour is a part of the UCI Women’s World Tour, comprising 20 events around the world in 10 different countries.

The Drops Cycling Team has had some fantastic results recently, including winning both the individual and team races at the recent Tour Series cycling events in May.

For further information about the ‘Recycle Race’ visit http://www.everycancounts.co.uk


Notes to Editors

Watch our video about our partnership and the Recycle Race activity here.

For further information please contact Every Can Counts on 01527 597757 or email everycancounts@alupro.co.uk
About Every Can Counts

Every Can Counts is a partnership between the European and UK drinks can manufacturers, and the aluminium recycling industry and leading drinks brands. It is supported by the Waste & Resources Action Programme (WRAP). It aims to enable and encourage more people to recycle the drinks cans they use outside the home. For more information visit http://www.everycancounts.co.uk/who-we-are/

You can also follow Every Can Counts on Facebook and Twitter

Infographic demonstrating the production and use of beverage cans in the UK

Alupro announces a new milestone reached for aluminium drink can recycling in the UK as recycling rate reaches 70%

Seven out of ten aluminium drink cans sold in the UK in 2016 were recycled, according to the Aluminium Packaging Recycling Organisation.

Beverage cans make up by far the largest sector of the 180,000 tonnes of aluminium packaging placed on the market during the year; and with the UK being the largest beverage can market in Europe, and aluminium the dominant metal used for can manufacturing, the 70% milestone for aluminium cans makes a major contribution to the European metal packaging sector’s ambition to reach and exceed an average 80% metal packaging recycling rate by 20201.

Commenting on the recycling rate milestone Alupro Executive Director Rick Hindley said: “We are obviously very pleased that aluminium packaging recycling rates continue to increase year on year and it’s particularly nice to reach a new 70% ‘milestone’ for beverage cans. The continued growth is due to the support of our members and partners in the wider industry and their commitment to invest in and support our programmes to drive positive, lasting behaviour change among consumers.”’

Alupro has expressed concern that future recycling performance will be compromised by a lack of ambition from government in setting new targets for aluminium, and lobbied for targets to 2020 to be ‘front loaded’. The organisation has also argued for reform to the PRN system, including the mandatory registration of reprocessors and exporters to ensure that all material collected for recycling is reported through the issuing of Packaging Recovery Notes.  This was the result of research it carried out to reveal the ‘real recycling rate’ for aluminium packaging. The organisation expressed frustration when its argument for an increase in the 2017 target was ignored.

“We remain convinced that future growth in aluminium recycling performance is achievable within the current system, subject to a few revisions which will ensure all recycling is accurately reported and that behaviour change programmes are properly funded on a fair and equitable basis. Alupro believes that communication is the missing link between the collection infrastructure and recycling growth, as has been proved over and again by industry-funded programmes like MetalMatters and Every Can Counts. Our focus remains to make people aware of the aluminium in the packaging they use every day and how to recycle it so that the metal can be given a new life, over and over again.”

Notes to editors:

The recycling rate for aluminium can beverage cans is calculated by Alupro using data supplied by the national packaging waste database, and by its member companies, and using methodology consistent with that used across Europe to calculate recycling rates.

  1. http://www.metalpackagingeurope.org/sustainability

South Northamptonshire residents urged to make their used metal matter

Households across South Northamptonshire are being urged to recycle more of the 45 million items of metal packaging used in the region each year.

South Northamptonshire Council (SNC) has teamed up with Aluminium Packaging Recycling Organisation (Alupro), an organisation representing the metal packaging manufacturing industry, recyclers and fillers, to launch the ‘MetalMatters’ recycling campaign across the district next month.

The campaign aims to raise awareness of the importance of metal packaging recycling, to increase the amount collected from households and reduce the costs for dealing with household waste.

Cllr Dermot Bambridge, SNC’s portfolio holder for environmental services said: “Over a year, the average household uses approximately 600 food tins, 380 drink cans, 27 aerosols and 182 foil trays.

“Every metal can that is recycled saves enough energy to power a television for four hours.

“By recycling all the metal packaging used in South Northamptonshire each year would save around 1,220 tonnes of carbon dioxide, the equivalent to taking over 260 cars off local streets for a year and helping the environment.”

Rick Hindley, executive director of Alupro the project managers, said: “The MetalMatters programme has delivered significant increases in the volumes of metal packaging collected for recycling in other parts of the UK, so we’re aiming to repeat – and hopefully better this – in South Northants.”

The campaign includes leaflets which will be sent to each of the 38,000 households in the area detailing the importance of including used metal packaging in their blue recycling bin and a series roadshows across the district.

Residents are reminded that aerosol cans, drink and food cans, aluminium trays and wrapping foil, can all be recycled via their blue wheelie bin.

An interactive A to Z of what goes where can be found here – http://www.southnorthants.gov.uk/wasteandrecycling.htm.

The MetalMatters campaign is jointly funded by an industry partnership comprising the UK’s leading producers, users and recyclers of metal packaging and South Northamptonshire Council.

For more information visit – http://metalmatters.org.uk/, or for more information on waste and recycling in South Northants visit – http://www.southnorthants.gov.uk/wasteandrecycling.htm.

MetalMatters roadshows will be visiting South Northamptonshire throughout May and June:
• Tuesday, 23 May, Tesco Superstore, Oxford Road, Brackley – 10am to 4pm
• Thursday, 25 May, Waitrose, Richmond Road, Towcester – 10am to 4pm


Every Can Counts at the Tour Series and OVO Energy Women’s Tour

Fans attending the OVO Energy Women’s Tour this June will have the chance to make Every Can Count as the five-day UCI Women’s World Tour race partners with Alupro, the Aluminium Packaging Recycling Organisation. Read more

The Recycle Race with Every Can Counts and Drops Cycling

Alupro programme Every Can Counts and Drops Cycling Team are teaming up at major UK cycling races during the 2017 season to engage with the public about the importance of recycling drink cans. Read more

Representatives from Alupro and Ball Packaging

Ball pledges funding support for MetalMatters

Alupro are pleased to announce that Ball Corporation is becoming a direct funding partner of MetalMatters; the packaging industry’s communications programme in the UK which aims to boost the capture rates for metal packaging collected at kerbside. Read more

Winners announced for the 2016 Alu D&T Challenge

 Seventeen students from schools around the UK have been named as winners in the Alu D&T Challenge, a national competition for 11 to 14 year olds organised by the aluminium industry to inspire young designers to create sustainable products using aluminium.

Students and their teachers travelled to Birmingham to receive their prizes and meet the sponsors at a celebratory event at Thinktank Science Museum.

Our 2016 winners and sponsors at this years event

Our 2016 winners and sponsors at this years event

The national schools competition, linked to the Design and Technology curriculum, helps teach pupils about the material properties and sustainability potential of aluminium by challenging them to design a sustainable product for the future using aluminium. The design challenges are based on real-life briefs faced by designers, engineers and manufacturers in three categories – transport, building and packaging.  They form part of a wider package of cross-curricular teaching resources which have been developed by the aluminium industry to support teachers of pupils aged 7 to 14.

Judging took place in two stages, reducing over 200 entries to a final shortlist of 30; with the final winners chosen by a panel made up of senior figures from the aluminium industry, and specialists in engineering and architecture.

The winning individual and team in each of the three design challenges won a 3D printer for their school, plus £100 in vouchers for the pupils. Prizes were also awarded to runners up and finalists in each category.

The panel of judges agreed the 2016/17 winners were:

Vehicle of the future category:

  • Winner – individual: Alex Brown (Year 8) Oakham School, Leics.
  • Winner – team: Urmston Grammar School
  • Runner Up: Thomas Lemon, St. John’s School, Northwood.

Garden building for a creative homeworker category:

  • Winner – individual: Amy Riddlesdell, Oakham School
  • Winner –team: Urmston Grammar School
  • Runner up: Tobias Raphael, Crosfields School

Innovative new packaging solution category:

  • Winner – individual: Ethan Thorne, St. Ives School
  • Winner – team: Ysgol Glan-y-Mor
  • Runner up: Nick Wood, St Ives School

Speaking about the winning submissions at the prize-giving ceremony in Birmingham, Alu D&T Challenge judge and sponsor Andy Doran, of Novelis UK,  said:

“Meeting the winners of the competition is one of the highlights of my year! The enthusiasm and talent these young people show for designing products that will benefit society and protect our environment is so uplifting. Between them the winners demonstrated some really progressive ideas about designing sustainable products using aluminium, and I hope we have inspired some future engineers, designers and materials scientists who will make a difference to industry in the future.”

Alupro’s Marketing & Communications Manager, Diana Caldwell, said:

“Since we launched the competition at the start of the academic year over 300 teachers have registered online and downloaded our resources for use with over 25,000 students. The competition gives us an insight into what pupils have learnt about aluminium and the contribution it can make to sustainable lifestyle, but knowing that this message is also reaching a much wider audience in schools across the country is invaluable for our industry.”

Commenting on the value of the competition and its impact on students, Mrs Vanessa McSween from St. John’s School in Northwood, said: “All of our students enjoyed taking part and it was wonderful to have a winner!  I am delighted by the spotlight the aluminium industry shines on the subject of Design & Technology by making this link between school and industry. It highlights the importance of the subject with regard to futures in engineering as well as many other related fields. Being given this opportunity can be a definite ‘game changer’ in the future thinking of these pupils which is fantastic!”

Watch our film featuring the winners of the 2016 Alu D&T Challenge here

M&S supports new MetalMatters campaign in Leeds

The largest single local authority MetalMatters campaign has launched across Leeds City Council this month.   The Industry-funded communications campaign which is running in partnership with Marks & Spencer, will directly communicate with over 348,500 households with the aim of increasing capture rates of metal packaging recycled through kerbside collections.

Over the course of the 12 week campaign, Leeds City Council will directly mail each of their households.   This will be supported by radio adverts, signage on recycling vehicles, a comprehensive roadshow schedule and a new recycling competition for residents.

An exciting addition to the programme in Leeds is the partnership with M&S, one of the UK’s leading retailers. As part of Plan A, its eco and ethical programme, M&S is committed to working in partnership with programmes like the MetalMatters campaign in Leeds, to improve national levels of recycling and help customers to live more sustainably. In addition to its support with the communications campaign, M&S is also planning interactive recycling games and competitions to help explain recycling to local residents at its Moortown store on Harrogate Road, where members of the council will also be on hand to talk to customers about their recycling.

Laura Fernandez, senior packaging technologist at M&S said “We are working hard to make it as easy as possible for our customers to live more sustainably. The MetalMatters campaign has a had a really positive impact on raising awareness of the importance of recycling all metal packaging and has also helped boost overall recycling levels in other areas of the country – so we’re really looking forward to supporting the campaign in Leeds.”

Councillor Lucinda Yeadon, deputy leader and executive member for environment and sustainability said “We are calling on local residents to make their metals matter and help increase Leeds’ recycling performance.   Recycling metal is good for the environment by reducing CO2 emissions and helps reduce the costs of dealing with the city’s waste.   Households in Leeds are recycling just under half of their everyday metal packaging like drinks cans, tins, aerosols and foil.

Every can recycled saves enough energy to run a TV for four hours, so a small action like putting your empty bean tin into your green recycling bin can make a big difference.”

MetalMatters is now in its fifth year and has communicated with over 4.5 million households across 74 Local Authority areas to date. The programme has seen some impressive results with an average of 18% increase in metal packaging capture rates, with some councils achieving an increase in capture rates of 25-28%.   With the revenue from the additional metals collected, authorities have seen a speedy return on their investments, the majority covering their costs within 12 months.

Rick Hindley, Executive Director of project managers Alupro, said: “The launch of the Leeds campaign is a fantastic start to 2017 for MetalMatters, not least because it marks the first time a national retailer has directly supported the campaign and we are delighted to be working with M&S.   The campaign provides a cost effective and easy-to-implement solution for authorities, helping to deliver an improvement in metal packaging capture rates and a sustained positive impact for recycling long after the campaign has been delivered.”

The programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors and is delivered on their behalf by Alupro, with support from local authorities and their waste collection partners.


Alupro announced as sponsor of Drops Cycling Team

Drops riders Lucy Shaw and Hannah Payton with Rick Hindley of Alupro

Drops riders Lucy Shaw and Hannah Payton with Rick Hindley of Alupro

The Aluminium Packaging Recycling Organisation (Alupro) is sponsoring the Drops Cycling Team during 2017 as part of its work to encourage everyone to recycle more of the aluminium packaging they use at work, at home and on the go. The sponsorship will focus on the Every Can Counts programme, which helps people to recycle drinks cans used outside the home.

Watch our video here

Read more

Alupro’s response to recycling targets consultation

Consultation on changes to packaging recycling business targets for paper, steel, aluminium, wood and overall recovery and recycling for 2018-20

Alupro fully supports the Government’s ambition “to have appropriate targets which ensure that the UK complies with the EU Packaging Directive targets whilst maximising the benefits for consumers, businesses and the environment” but in its response to the consultation suggests that the  aluminium targets are restructured.  Alupro proposes an increase to the 2017 aluminium target and that in subsequent years the targets are ‘front-loaded’. It believes this structure would maintain the momentum in the aluminium sector and help realise  Alupro’s ambition to ensure that the “real” recycling rate for aluminium packaging is measured meaning that all aluminium packaging collected for recycling is captured by the PRN system.

Download the full response document here

Read more