Every Can Counts brand manager Jonathan Easthope (front), Drops Director Tom Varney, Lucy Shaw, Rick Hindley of Alupro and Hannah Payton

Alupro announced as sponsor of Drops Cycling Team

Drops riders Lucy Shaw and Hannah Payton with Rick Hindley of Alupro

Drops riders Lucy Shaw and Hannah Payton with Rick Hindley of Alupro

The Aluminium Packaging Recycling Organisation (Alupro) is sponsoring the Drops Cycling Team during 2017 as part of its work to encourage everyone to recycle more of the aluminium packaging they use at work, at home and on the go. The sponsorship will focus on the Every Can Counts programme, which helps people to recycle drinks cans used outside the home.

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Alupro’s response to recycling targets consultation

Consultation on changes to packaging recycling business targets for paper, steel, aluminium, wood and overall recovery and recycling for 2018-20

Alupro fully supports the Government’s ambition “to have appropriate targets which ensure that the UK complies with the EU Packaging Directive targets whilst maximising the benefits for consumers, businesses and the environment” but in its response to the consultation suggests that the  aluminium targets are restructured.  Alupro proposes an increase to the 2017 aluminium target and that in subsequent years the targets are ‘front-loaded’. It believes this structure would maintain the momentum in the aluminium sector and help realise  Alupro’s ambition to ensure that the “real” recycling rate for aluminium packaging is measured meaning that all aluminium packaging collected for recycling is captured by the PRN system.

Download the full response document here

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Alupro Logo

Alupro is recruiting!

Alupro is looking for a new team member to develop and manage our campaigns to increase aluminium packaging recycling in the UK, including the Every Can Counts and MetalMatters programmes. Read more

A  campaign is asking residents to leave their metal bottle tops on their glss bottles/jars when recycling them in the glass recycling banks.
Representatives from the council and Alupro at Tesco Oxford.
Pictured at Tesco, Cowley Road, Ruth Meeke  from Alupro is joined by the council recycling mascot at the bottle banks.
Copyright Richard Cave 301.12.16

New ‘Leave Your Cap On’ campaigns extend coverage to over 2 million households

­­­­­­­­­­­­Alupro’s ‘Leave Your Cap On’ campaign, which encourages residents to recycle aluminium screw tops along with the glass bottles on which they came, has recently launched in four local authorities.  The latest campaigns, in Oxford and Berkshire, mean the number of bottle banks across the UK now promoting the recycling message has reached 5,443, taking the number of households reached by the message past 2 million. Read more


Consultation on new recycling targets 2018-20: Alupro Statement

Packaging Regulations: consultation on new packaging recycling business targets for 2018-20

The Aluminium Packaging Recycling Organisation (Alupro) is frustrated that the proposed options within the consultation on new packaging recycling business targets do not reflect the ambition of the aluminium sector to maximise recovery and recycling of this valuable material.  Although the trajectory proposed should lead to the UK achieving the targets in line with the EU Circular Economy package, we are concerned that the momentum that has been achieved over recent years, and which has seen significant improvements in recycling performance for our material, could be undermined.  Read more


Mallorca’s recycling & recovery challenge delivers ‘circular’ success

European Aluminium’s annual Packaging Seminar, held each September, is always a highlight of the working year.  In addition to presentations and debate on latest developments in our sector the programme provides the host country with the opportunity to give an insight into their specific recycling and recovery challenges. It never fails to be informative and is often inspiring. Read more


MetalMatters increases metal capture rates in Warwick by 28 per cent

Warwick District Council has increased kerbside recycling of metal packaging by 28 per cent in just six months – through MetalMatters, the industry-funded communications campaign.

Launched in October 2015 the Warwick MetalMatters campaign directly targeted all 53,000 households in the district with a two phase leaflet drop and additional advertising on recycling vehicles, council information points and at a local cinema. The campaign cost 29p per household and was funded by the MetalMatters industry partnership and SUEZ recycling and recovery UK, who hold the collection contract with Warwick District Council. Additional revenue generated from the increase in metals capture and landfill tax savings meant campaign costs were recouped within six months. Read more


Valpak pledges support for MetalMatters

The UK’s largest packaging compliance scheme, Valpak, has become the latest funding partner to join the MetalMatters programme, which aims to boost the capture rates for metal packaging collected at kerbside. Read more


Schools invited to take the Alu D&T Challenge!

Secondary schools throughout the UK are invited to take part in the Alu D&T Challenge which aims to teach 11-14 year olds about sustainable design using aluminium.  The Challenge includes an opportunity for students to enter their ideas in a national competition for a chance to win prizes for themselves and their school.   Read more


Summer of sport is the focus of new game from Every Can Counts

Drinks can recycling programme Every Can Counts has launched a new game to get users of social media across Europe to think more about recycling.


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