Representatives from Alupro and Ball Packaging

Ball pledges funding support for MetalMatters

Representatives from Alupro and Ball Packaging

Pictured: L-R: Diana Caldwell, Communications Director, Alupro; Bjöern Kulmann, Director Sustainability, Ball Corporation; Jean Blottiere, Sales Manager UK & Key Account Manager, Ball Aerocan; Matthew Rowland-Jones, Manager Sustainability, Ball Beverage Packaging Europe; Warren Berry, Plant Manager Devizes, Ball Aerocan; Jason Galley, Director Global Innovation & Business Development, Ball Aerocan

Alupro are pleased to announce that Ball Corporation is becoming a direct funding partner of MetalMatters; the packaging industry’s communications programme in the UK which aims to boost the capture rates for metal packaging collected at kerbside.


Ball, a leading supplier of innovative, sustainable beverage, food and aerosol packaging solutions , manufacturers beverage and aerosol cans for the cosmetic, pharmaceutical and beverage industries at four manufacturing locations across the UK. Because of the company’s strong commitment to make metal cans the most sustainable packaging, it supports industry-funded recycling communication programmes such as MetalMatters.


Director of Sustainability at Ball Corporation Bjöern Kulmann, says: “MetalMatters is a great example of industry and local authorities working together to engage local communities, increase recycling rates for metal packaging and reduce its product carbon footprint. We recognise that high quality communications directly targeting households will play a key role in delivering increased recycling rates and are keen to actively support the ongoing development of the programme.”


Rick Hindley, Executive Director of project managers, Alupro says: “We are delighted to welcome Ball as a MetalMatters funding partner. Their contribution will allow us to expand the programme into new local authority areas. Next to our continued focus on beverage cans, we also know that approximately 20 percent of UK households put their aerosol cans in the general rubbish because they are unsure if aerosol cans are recyclable. Through our campaigns, we address this issue by educating residents about the recyclability of metal packaging. Our programmes are making a major contribution to delivering lasting and positive behaviour change.”


To date MetalMatters campaigns have been delivered in 74 local authorities across the UK, and have directly targeted over 4.5 million households. The campaign is based around a two-phase leaflet drop which informs and reminds householders about what and how to recycle, and explain what happens to metal packaging when it is recycled.


The programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors and is delivered on their behalf by Alupro, with support from local authorities and their waste collection partners.

Winners announced for the 2016 Alu D&T Challenge

 Seventeen students from schools around the UK have been named as winners in the Alu D&T Challenge, a national competition for 11 to 14 year olds organised by the aluminium industry to inspire young designers to create sustainable products using aluminium.

Students and their teachers travelled to Birmingham to receive their prizes and meet the sponsors at a celebratory event at Thinktank Science Museum.

Our 2016 winners and sponsors at this years event

Our 2016 winners and sponsors at this years event

The national schools competition, linked to the Design and Technology curriculum, helps teach pupils about the material properties and sustainability potential of aluminium by challenging them to design a sustainable product for the future using aluminium. The design challenges are based on real-life briefs faced by designers, engineers and manufacturers in three categories – transport, building and packaging.  They form part of a wider package of cross-curricular teaching resources which have been developed by the aluminium industry to support teachers of pupils aged 7 to 14.

Judging took place in two stages, reducing over 200 entries to a final shortlist of 30; with the final winners chosen by a panel made up of senior figures from the aluminium industry, and specialists in engineering and architecture.

The winning individual and team in each of the three design challenges won a 3D printer for their school, plus £100 in vouchers for the pupils. Prizes were also awarded to runners up and finalists in each category.

The panel of judges agreed the 2016/17 winners were:

Vehicle of the future category:

  • Winner – individual: Alex Brown (Year 8) Oakham School, Leics.
  • Winner – team: Urmston Grammar School
  • Runner Up: Thomas Lemon, St. John’s School, Northwood.

Garden building for a creative homeworker category:

  • Winner – individual: Amy Riddlesdell, Oakham School
  • Winner –team: Urmston Grammar School
  • Runner up: Tobias Raphael, Crosfields School

Innovative new packaging solution category:

  • Winner – individual: Ethan Thorne, St. Ives School
  • Winner – team: Ysgol Glan-y-Mor
  • Runner up: Nick Wood, St Ives School

Speaking about the winning submissions at the prize-giving ceremony in Birmingham, Alu D&T Challenge judge and sponsor Andy Doran, of Novelis UK,  said:

“Meeting the winners of the competition is one of the highlights of my year! The enthusiasm and talent these young people show for designing products that will benefit society and protect our environment is so uplifting. Between them the winners demonstrated some really progressive ideas about designing sustainable products using aluminium, and I hope we have inspired some future engineers, designers and materials scientists who will make a difference to industry in the future.”

Alupro’s Marketing & Communications Manager, Diana Caldwell, said:

“Since we launched the competition at the start of the academic year over 300 teachers have registered online and downloaded our resources for use with over 25,000 students. The competition gives us an insight into what pupils have learnt about aluminium and the contribution it can make to sustainable lifestyle, but knowing that this message is also reaching a much wider audience in schools across the country is invaluable for our industry.”

Commenting on the value of the competition and its impact on students, Mrs Vanessa McSween from St. John’s School in Northwood, said: “All of our students enjoyed taking part and it was wonderful to have a winner!  I am delighted by the spotlight the aluminium industry shines on the subject of Design & Technology by making this link between school and industry. It highlights the importance of the subject with regard to futures in engineering as well as many other related fields. Being given this opportunity can be a definite ‘game changer’ in the future thinking of these pupils which is fantastic!”

Watch our film featuring the winners of the 2016 Alu D&T Challenge here

M&S supports new MetalMatters campaign in Leeds

The largest single local authority MetalMatters campaign has launched across Leeds City Council this month.   The Industry-funded communications campaign which is running in partnership with Marks & Spencer, will directly communicate with over 348,500 households with the aim of increasing capture rates of metal packaging recycled through kerbside collections.

Over the course of the 12 week campaign, Leeds City Council will directly mail each of their households.   This will be supported by radio adverts, signage on recycling vehicles, a comprehensive roadshow schedule and a new recycling competition for residents.

An exciting addition to the programme in Leeds is the partnership with M&S, one of the UK’s leading retailers. As part of Plan A, its eco and ethical programme, M&S is committed to working in partnership with programmes like the MetalMatters campaign in Leeds, to improve national levels of recycling and help customers to live more sustainably. In addition to its support with the communications campaign, M&S is also planning interactive recycling games and competitions to help explain recycling to local residents at its Moortown store on Harrogate Road, where members of the council will also be on hand to talk to customers about their recycling.

Laura Fernandez, senior packaging technologist at M&S said “We are working hard to make it as easy as possible for our customers to live more sustainably. The MetalMatters campaign has a had a really positive impact on raising awareness of the importance of recycling all metal packaging and has also helped boost overall recycling levels in other areas of the country – so we’re really looking forward to supporting the campaign in Leeds.”

Councillor Lucinda Yeadon, deputy leader and executive member for environment and sustainability said “We are calling on local residents to make their metals matter and help increase Leeds’ recycling performance.   Recycling metal is good for the environment by reducing CO2 emissions and helps reduce the costs of dealing with the city’s waste.   Households in Leeds are recycling just under half of their everyday metal packaging like drinks cans, tins, aerosols and foil.

Every can recycled saves enough energy to run a TV for four hours, so a small action like putting your empty bean tin into your green recycling bin can make a big difference.”

MetalMatters is now in its fifth year and has communicated with over 4.5 million households across 74 Local Authority areas to date. The programme has seen some impressive results with an average of 18% increase in metal packaging capture rates, with some councils achieving an increase in capture rates of 25-28%.   With the revenue from the additional metals collected, authorities have seen a speedy return on their investments, the majority covering their costs within 12 months.

Rick Hindley, Executive Director of project managers Alupro, said: “The launch of the Leeds campaign is a fantastic start to 2017 for MetalMatters, not least because it marks the first time a national retailer has directly supported the campaign and we are delighted to be working with M&S.   The campaign provides a cost effective and easy-to-implement solution for authorities, helping to deliver an improvement in metal packaging capture rates and a sustained positive impact for recycling long after the campaign has been delivered.”

The programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors and is delivered on their behalf by Alupro, with support from local authorities and their waste collection partners.


Alupro announced as sponsor of Drops Cycling Team

Drops riders Lucy Shaw and Hannah Payton with Rick Hindley of Alupro

Drops riders Lucy Shaw and Hannah Payton with Rick Hindley of Alupro

The Aluminium Packaging Recycling Organisation (Alupro) is sponsoring the Drops Cycling Team during 2017 as part of its work to encourage everyone to recycle more of the aluminium packaging they use at work, at home and on the go. The sponsorship will focus on the Every Can Counts programme, which helps people to recycle drinks cans used outside the home.

Watch our video here

Read more

Alupro’s response to recycling targets consultation

Consultation on changes to packaging recycling business targets for paper, steel, aluminium, wood and overall recovery and recycling for 2018-20

Alupro fully supports the Government’s ambition “to have appropriate targets which ensure that the UK complies with the EU Packaging Directive targets whilst maximising the benefits for consumers, businesses and the environment” but in its response to the consultation suggests that the  aluminium targets are restructured.  Alupro proposes an increase to the 2017 aluminium target and that in subsequent years the targets are ‘front-loaded’. It believes this structure would maintain the momentum in the aluminium sector and help realise  Alupro’s ambition to ensure that the “real” recycling rate for aluminium packaging is measured meaning that all aluminium packaging collected for recycling is captured by the PRN system.

Download the full response document here

Read more

Alupro Logo

Alupro is recruiting!

Alupro is looking for a new team member to develop and manage our campaigns to increase aluminium packaging recycling in the UK, including the Every Can Counts and MetalMatters programmes. Read more

When the feasting is over, don’t forget the recycling!

Here it is, Merry Christmas, everybody’s having fun! They are also having delicious mince pies, scrummy roast potatoes and all manner of oven-baked party treats.  And guess what  material is getting an above average outing during this busy, festive holiday? That’s right, aluminium. Read more

New ‘Leave Your Cap On’ campaigns extend coverage to over 2 million households

­­­­­­­­­­­­Alupro’s ‘Leave Your Cap On’ campaign, which encourages residents to recycle aluminium screw tops along with the glass bottles on which they came, has recently launched in four local authorities.  The latest campaigns, in Oxford and Berkshire, mean the number of bottle banks across the UK now promoting the recycling message has reached 5,443, taking the number of households reached by the message past 2 million. Read more

Consultation on new recycling targets 2018-20: Alupro Statement

Packaging Regulations: consultation on new packaging recycling business targets for 2018-20

The Aluminium Packaging Recycling Organisation (Alupro) is frustrated that the proposed options within the consultation on new packaging recycling business targets do not reflect the ambition of the aluminium sector to maximise recovery and recycling of this valuable material.  Although the trajectory proposed should lead to the UK achieving the targets in line with the EU Circular Economy package, we are concerned that the momentum that has been achieved over recent years, and which has seen significant improvements in recycling performance for our material, could be undermined.  Read more

Mallorca’s recycling & recovery challenge delivers ‘circular’ success

European Aluminium’s annual Packaging Seminar, held each September, is always a highlight of the working year.  In addition to presentations and debate on latest developments in our sector the programme provides the host country with the opportunity to give an insight into their specific recycling and recovery challenges. It never fails to be informative and is often inspiring. Read more