The First 25 Years
The Aluminium Packaging Recycling Organisation began as two separate organisations – the Aluminium Foil Recycling Campaign (AFRC) and the Aluminium Can Recycling Association (ACRA). Both organisations were funded by the major manufacturers to focus on developing and promoting the collection infrastructure for foil containers and beverage cans respectively. They merged in 1999 to create Alupro.
In their first 10 years both organisations ran successful initiatives which included the development of a nationwide ‘Cash for Cans’ network and foil recycling schemes, both of which raised valuable funds in partnership with charities and community organisations. Alupro still works closely with the community recycling sector and independent metal dealers today, despite changes in the recycling infrastructure, and legislation regarding cash transactions for scrap metal these remain important sectors in the aluminium packaging recycling system.
Today Alupro represents its membership to Governments in the UK and Europe and runs programmes which aim to drive up recycling rates, meet targets and encourage lasting behaviour change among consumers. Membership includes the majority of these original funding organisations, but has expanded and now represents every sector of the aluminium packaging recycling chain, from producer through to brand fillers and reprocessors, together with a growing associate membership. Current nationwide programmes include MetalMatters, Every Can Counts and the ‘Leave your cap on’ Caps & Closures initiative.
Twenty five years ago the UK’s aluminium packaging recycling rate was virtually zero. With the rate now over 43% of aluminium packaging (57% for drinks cans) recycled – over 70,000 tonnes in 2013, Alupro is delighted to have reached its silver anniversary, an important milestone in the organisation’s progress.
Read about some of the campaigns that have contributed to the success of aluminium can recycling in the UK here.